Jim BeebeRecord-holding lifter turned gym owner Brandon Smitley on where the sports-parent dollar actually goes — and the argument independent facilities can win.
Jim BeebeMickey Marotti has built champions for 37 years. His warning for young athletes and parents: the game changed, and most kids are missing the piece that decides who plays.
Jim BeebeZach Even-Esh's Underground Strength Gym has trained two generations of the same families. The business lesson for every facility owner: standards retain, and development sells.